Marketing

Picture this: You find the perfect item online, eagerly place an order, only to be greeted with confusion when trying to track it down at a physical store. The frustration of disjointed multi-channel experiences is a common narrative in today’s retail landscape. In this article, we delve into the concept

Did you know that everyday individuals with a modest following on social media are reshaping the marketing landscape, proving to be more influential than some celebrities? In an era dominated by digital interactions, micro-influencers have emerged as the unsung heroes of brand promotion, leaving a lasting impact on consumer behavior.

The Enigma of Choice Have you ever walked out of a store with an armful of clothes you didn’t intend to buy, lured by a sudden sale? Or stubbornly stuck with a brand despite knowing its flaws, simply because “it’s what you’ve always used”? We’ve all been there, victims of